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Social Media Specialist

  • Permanent
  • Full time
  • Hybrid (Barcelona, España, Spain)
  • Marketing

We’re looking for a Social Media Specialist based in Barcelona to take Hevy’s presence and growth on social media platforms to the next level. This role is for a visionary who enjoys crafting bold strategies, cultivating creativity, and driving impactful results.

You will own the strategic vision of Social Media and execution, ensuring these channels are a key driver of brand love, user engagement, and business growth. This is a hands-on role that sits at the intersection of creativity and analytics.

You will work closely with our Marketing Manager and report to our Head of Marketing.

What you’ll do:

  • Own and execute Hevy’s social media strategy across Instagram, TikTok, and other channels of interest (YouTube, Snapchat, Reddit).

  • Develop and execute an editorial calendar aligned with product and marketing activities to drive brand awareness, engagement and conversion

  • Create and deliver engaging, high quality and on-brand content tailored to our audience.

  • Manage day-to-day community interactions.

  • Work with the marketing team in coordinating and activating ambassadors campaigns.

  • Stay ahead of platform algorithm shifts, new features and best practices across all platforms to keep Hevy relevant and top-of-feed.

  • Help organize and work on amplifying brand partnerships and events.

  • Share results, learnings and inspiration regularly with stakeholders.

What we’re looking for:

  • 2+ years experience managing and growing social media platforms.

  • A proven ability to drive brand awareness, engagement and conversions through social media channels.

  • Deep understanding of content performance drivers, algorithms and best practices.

  • Fluent in Gen Z.

  • Strategic thinker who can balance big-picture branding with on-the-ground execution.

  • Excellent organizational, communication, and presentation skills.

  • You know how to bring ideas to life, from concept to camera to final cut.

  • Fluent english speaker (other languages are a plus).

  • Bonus: experience as a creator or in a social media‑native brand.

What success looks like:

  • Weekly output of multiple high-quality, ready-to-post Instagram and TikTok content.

  • Growth in engagement rate and app downloads.

  • Regular viral hits that drive engagement and conversions.

What we offer:

  • Competitive salary.

  • Hybrid remote work model (2-3 days per week in our Barcelona office).

  • Fast‑paced, supportive culture where testing, failing and iterating are encouraged.

  • Private medical insurance.

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